We believe that rather than feel guilty about consumerism, with a few radical shifts in the manufacturing process, we can actually make people feel good about purchasing things again — about contributing towards a better planet and better future for everyone.

We know that the bigger a company is, the less any sort of environmental or social responsibility seems to ensue. Hence, we’d like to remain small. We’d like to show our customers some of our manufacturing and recycling processes and to generally be much more transparent in that respect — so that people can see what they are buying and whether it affects the world or not in some small way.

We’d also like to put some of our profits directly back into conservation efforts. Let’s just say that we know where our oxygen comes from. What else? Well, we’d definitely like to “be the change you wish to see in the world”.

Not only do we believe that all of this can be achieved, we’re already doing it.